In 2013 we saw more people using mobile devices to access the Internet than desktop and laptop computers combined for the first time. In 2012 smartphone owners became the majority of mobile phone users in the USA. When you look at just wireless subscriber data, 101% of us have a mobile phone. There are more subscriptions than people (about 322 million).
Not only do most people have smartphones, we have come to depend on them like no other technology. These little devices are integral to our lives. They are our Swiss Army knives. Lights go out? Use the flashlight app to find your way. Struggling with the tip at a restaurant? Use an app to combine the math with your happiness with the service.
Our reliance on mobile technology will impact all businesses. Internally businesses can use mobile tech to connect, share, and collaborate. Externally we can offer our audiences new tools, new forms of customer service, and better insight into our organizations.
But at the same time that we love mobile phones, we love to hate them. We’re connecting through them, but we’re also not disconnecting from them. To apply this technology effectively, we need to understand the best and worst of mobile use in our lives.
What we like the most according to a Pew study:
- Connecting with friends and family
- Getting help in an emergency
What we dislike
- Always being reachable
- Paying the bill
- Poor reception
Mobile development is the fastest growing area of technology right now. As users of mobile devices, we are turning increasingly to those devices to accomplish tasks, for entertainment, to socialize, for news … for everything.
We are moving away from desktop and laptop computers. Mobile devices reach more people internationally, lowering the cost of access and the learning curve for entry. This will impact your business. Now is the time to start thinking about ways to integrate it rather than running from it.
How do you see mobile benefitting your company and clients?