Websites and email are the dinosaurs of the Internet, but even though mobile marketing and social media are all the rage there is still a place for the traditional digital presence. You don’t have to throw out the old to make room for the new. Instead make them work together. Here are 3 reasons you still need a website:
1. While email newsletters have been holding steady in their marketing impact, websites have transitioned from static, brochure-style pages to interactive social hubs offering and taking in content. Now with the move toward cloud computing and common use of free social media platforms, interactions are moving away from individual sites and into fast-paced, conversation-centered spaces.
Tailor your website to be your media hub. Use it as a space for longer videos than what you include on YouTube. Share PDFs of the print materials you mail out. And an archive of expert insight that you shared across other platforms.
2. Your website still plays an important role in representing your brand and solidifying your consistent cross-media message.
3. Don’t lose direct contact with your audience, make your site useful and keep it current. Provide a directory that points them to all of your shorter, more interactive profiles like Facebook and Twitter from your home base. Make sure your audience knows where to find your products or services if a certain social media service loses favor.
If you’re curious about how well your website fulfills its role, or you want to develop a plan to revitalize your site to meet new goals, Alaska Litho can help. We offer digital and cross-media evaluations, develop strategies, help with content marketing and site architecture, and offer public business workshops every winter.