Media Services Seminar Series, 2011-2012
Alaska Litho offers a 6-month business seminar series each winter, led by Media Psychologist Jenny Fremlin. In it she ties together technical knowledge, practical business experience, theoretical understanding, and research to explain a range of evolving media and help you put them into action.
If you want to be notified when the new series is coming up, sign up for our eNews.
Interested in one of the past seminars?
Call 586.3170 or send a message to Jenny to add your name to a wait list for a special presentation. Once there is enough interest in a topic, we will schedule a new presentation either with Webex or in Juneau.
2011-2012 Completed Seminars
Start Out Running With Social Media
Learn the WHY and the HOW of executing an effective social media plan.
This hands-on seminar led by Jenny Fremlin will introduce you to the major social media outlets (and some niche ones); walk you through identifying what you want to offer, what you can gain from social media, and identifying your audience; and put you on the right path to implementing social media from the ground up. You will walk away with a clear understanding of social media options, how to build a social media policy, the resources you need to create an engaging identity, and an understanding of the tools you will use track your progress.
November 4, 2011 • 1-4:30pm at Centennial Hall
Webinar November 16, 2011 • 9am-noon
Advanced Topics in Social Media
Now that you understand the how and why of social media, it's time to hone your skills. In this seminar we will have a special guest presentation of the features available in high-end online marketing, social media and PR software. We'll get hands on with a range of monitoring and measurement tools, learn how to make meaning from statistics and data, practice writing social media reports, explore ways to integrate social media with other media/marketing/outreach, review advanced features in specific platforms, critique multi-platform campaigns, learn about using social media to improve SEO on websites, and explore organic and paid social media advertising opportunities.
During this seminar we will cover:
- Monitoring and measurement tools
- Advanced social media features
- Social media reports
- Cross-media campaigns
- Organic and paid advertising
December 2, 2011: • 1-4:30pm at Centennial Hall
Webinar December 14, 2011 • 8:30am-noon
Learn How To Maintain Your Own Website with WordPress
Running a website is a lot more than making a digital version of your brochure. Find out how you can turn your website into a social media hub, connect with your visitors, and use web data to shape your sales and outreach campaigns. Plus learn how to harness the power of WordPress--a free content management system.
January 13, 2012 • 1-4:30pm at Centennial Hall
Webinar February 17, 2012 • 1-4pm
Government and Social Media
What role does social media play in government interactions with citizens? Find out how social media is being used in political campaigns, influencing government services, and changing how citizens connect with elected officials. We'll review innovative government outreach with social media and explore how social media is an effective tool at the local, regional, and national level.
February 10, 2012 • 1-4:30pm at Centennial Hall
How To Craft Engaging Content
Learn how to develop engaging stories, translate them across a variety of media, and tailor your content for maximum impact in your communications. Plus explore the best methods for handling social media interactions, including positive and negative feedback.
March 2, 2012 • 1-4pm at Centennial Hall
March 15, 2012 • 9am-noon
BACK BY DEMAND: Start Out Running With Social Media
April 6, 2012 at Centennial Hall
Through data, insider tips, group role play, worksheets, and discussion you will learn the WHY and HOW of executing an effective social media plan. This hands-on seminar will introduce you to the major social media outlets (and some niche ones); walk you through identifying what you want to offer, what you can gain from social media, and identifying your audience; and put you on the right path to implementing social media from the ground up.
April 6, 2012 • 1-4pm at Centennial Hall
