Chances are you’ve seen a square, blocky barcode on something. QR codes were popping up all over for a while – from placemats to billboards.
These compact little codes are designed to be scanned with your mobile phone’s camera, which will snap a photo and then read the code. Each code is unique, and they can do anything from showing you a text message to sending you to a website.
Is your phone set up to use QR codes? You can find an app by searching for QR Code in your mobile app store, or you can install an app from ScanMe that runs on iOS, Android, Windows, and Kindle. Test it out on your phone with the QR code in this article, it will send you to our Facebook page.
Are you interested in finding out how QR codes could work for you?
Three simple ways to effectively use QR codes:
- Include a QR code on the back of your business card with your contact info (vCard) that can be easily added to contacts. But make sure you print it large enough. QR codes smaller than 1.2 inches may not be big enough for mobile cameras to focus on, which means they won’t work.
- Offer a how-to video sharing your expertise from your print ads or direct mail piece.
- Use a QR code to link to a file download when you want to share additional information during a presentation instead of emailing files after the event.
So long as you let your audience know what they will get when they scan the code, you can do just about anything with a QR code. Be creative, have fun with QR codes, and let us know if you see any great examples of QR code use locally by sharing it with us on Facebook.