28% of time online is spent in social media. 55% of U.S. adult Internet users follow a brand in social media. There are over 1 billion Facebook users, connected by 4.74 degrees of separation.
The numbers are impressive, and we’ve all heard the reasons we should be using social media for business.
Facebook is the top place people say they want to connect with brands, and it’s where we spend 1 of every 8 minutes online. Social media provide new opportunities for businesses to connect, but also new challenges. Here’s an important question we were recently asked:
Are they a necessary part of a communications plan, even if you don’t like social media?
The answer depends on why you dislike social media. Consider braving the learning curve and diving in if:
- You are afraid because you don’t understand the technology. We offer workshops and private trainings where you can learn how to approach social media in a way that is not overwhelming.
- You hate the time that keeping up drains from your day. It is possible to identify your available resources and balance your time with a social media plan.
- You love the idea of forming new connections but haven’t had enough time for exploration. Our workshops and trainings help choose the best platforms for you so you can concentrate on what works.
The Power of Personal Connections
Social media are all about personal connections and sharing your passion. Being on social media yourself is the best bet for creating connections with your audience.
82% of Fortune 1000 employees are more likely to trust a company when the CEO is personally active. Trust is the number one concern for customers when making a decision about a brand – even out-ranking quality.
When to Outsource
But if you still can’t bring yourself to participate in social media – even though you know they are an important piece of the communications puzzle – then you can always get help.
It’s better to let someone else speak for your brand if your passion and commitment to it won’t shine through in your interactions. We are also available for monitoring and maintenance services. Contact us to find the perfect fit for your media management.