- Process Mailing Lists
- Bulk mail set up
- Use of our indicia or use of your own indicia
- Variable data
- Direct mail marketing
- Stuff and package
- EDDM preparation
- Define delivery area
- Confirm delivery costs
- Print your project with specialized address information
- Bundle mail
- Submit paperwork
- Drop off mail to the Post Office for delivery
What’s the value of direct mail?
Direct mail is a rising star for communicating with your clients and customers. A 2015 study shows direct mail outperforms all digital channels combined by nearly 600%.
According to the study, oversized envelopes have the best response rate at 5%, followed by postcards at 4.25%.
Personalized, high-end direct mail pieces work effectively in integrated campaigns, and the study showed that most direct mail was not used alone – the top choice for maximum impact was a combination of email, social media and direct mail.
The power of Retail Catalogs
Retailers are also finding great value in printed, mailed catalogs as a way to integrated online and offline marketing – especially with print catalogs that are targeted and personalized.
Upgraded from catalogs of the past, the new wave of retail catalogs look and feel a lot more like lifestyles magazines. They invite shoppers inside an experience aimed to drive them online to buy.
Some online only retailers are reporting that 20% of their new customers came online to shop after reading a print catalog. And when they did, the catalog readers spent 1.5x as much compared to the average new shopper.
The power of retail catalogs comes from the multi-channel shopping experience. Other retailers report that shoppers who regularly interact across different shopping channels spend 4x more than those who do not.
Track your ROI
Tracking mailing dates, customer codes, and source codes can help you understand your direct mail ROI, whether it’s a catalog or a postcard.
When you build a mailing list you’ll get the best ROI when you can target your message based on personal interests and past purchases.